Pricing options

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Gender pay gap
Gender Pay Gap

80% of UK companies and public sectors organisations pay women less than men.

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Pricing options

pricing option images

Setting price to achieve specific business objectives is one of the most significant decisions a firm will make. Under conditions of perfect competition individual firms are price takers and have no influence on price. In this case the industry as a whole sets the price. When firms operate in less than perfectly competitive markets they can make their own price.

Three common strategies are price leadership, cost-plus pricing and price discrimination.


WTO rules

What exactly is the 'most favoured nation' rule?

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Model agencies collude to fix rates

Regulators find leading model agencies guilty of price fixing.

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Customs unions

Costs and benefits of customs unions.

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New materials

Multiple choice papers for Paper Three.

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Savings ratio

Savings ratio falls to lowest level on record.

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