Pricing options

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Oil prices

Oil prices surge following drone attacks on Saudi oil facilities.

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Pricing options

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Setting price to achieve specific business objectives is one of the most significant decisions a firm will make. Under conditions of perfect competition individual firms are price takers and have no influence on price. In this case the industry as a whole sets the price. When firms operate in less than perfectly competitive markets they can make their own price.

Three common strategies are price leadership, cost-plus pricing and price discrimination.


GDP latest
GDP latest

UK economy contracts by 0.2% in 2nd quarter of 2019.

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Regulators find leading model agencies guilty of price fixing.

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Costs and benefits of customs unions.

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Multiple choice papers for Paper Three.

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Savings ratio falls to lowest level on record.

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