Consumer demand


Gender pay gap

80% of UK companies and public sectors organisations pay women less than men.

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Definition of demand

Demand refers to the willingness and ability of consumers to purchase a given quantity of a good or service at a given point in time or over a period in time.

In economics, demand is formally defined as 'effective' demand meaning that it is a consumer want or a need supported by an ability to pay - namely a budget derived from disposable income. Income provides individuals with a purchasing power which they excercise in a market through effective demand.

There are several theories of demand including:


WTO rules

What exactly is the 'most favoured nation' rule?

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Model agencies collude to fix rates

Regulators find leading model agencies guilty of price fixing.

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Customs unions

Costs and benefits of customs unions.

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New materials

Multiple choice papers for Paper Three.

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Savings ratio

Savings ratio falls to lowest level on record.

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