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The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Managing the economy

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Saddique Ansari • February 04, 2019 • 1 min read

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PRICE LEVEL C I G X M AD
200 300 50 100 50 450 50
180 320 60 105 100 425 160
160 340 70 110 150 400 270
140 360 80 115 200 375 380
120 380 90 120 250 350 490
100 400 100 125 300 325 600
80 420 110 130 350 300 719
60 440 120 135 400 275 820

 


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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

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