Brexit latest. UK Election called for 12th December.Read more
Following the lead of Nobel Prize winner, Daniel Kahneman, behavioural theorists often use the two systems model to explain how decisions are routinely made.
System 1 is automatic and uses short-cuts to make quick decisions, often based on common sense estimates and emotional reactions to choice.
System 2 is a more deliberate decision making process, using conscious
thinking an reflection. System 2 is much slower than System 1, and
hence, in situations where a quick decision is required, System 1 is
often the dominant system. While System 1 is often more convenient, it
is subject to biases and errors which can lead to irrational decision
making. System 2 is, however, more easily manipulated - perhaps
towards decision making that is harmful to individual consumers, and to
System 2 is, however, more easily manipulated - perhaps towards decision making that is harmful to individual consumers, and to third parties.
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