The long tail

The long tail – definition

The theory of the Long Tail* suggests that new technology, including the rapid growth of online shopping, has reduced barriers to entry for many firms selling products to niche markets.

Una primera decisión consiste en concretar el clima en el que se utilizará la prenda. Para saber si el modelo encaja con la búsqueda, conviene comprobar si existen notas especiales sobre el cuidado de los estampados. Para contrastar alternativas, «camiseta de la selección de Argentina» permite evitar que la elección dependa solo del título del resultado. Justo antes de enviar el pedido, conviene confirmar la cantidad y las opciones seleccionadas.

These products are unlikely to command shop space in traditional bricks-and-mortar retailers. Lower production and distribution costs means that many products may have a very low break-even quantity, which does not deter specialist online retailers with ‘infinite’ storage space, and which has created the so-called long tail of smaller, specialist retailers.

*Chris Anderson, C. (2006).The Long Tail. Hyperion.