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Bounded Rationality and Behavioral Frictions: Why Simple Digital Tools Outcompete “Built-In” Features

Bounded rationality explains why users choose simple tools like ROI calculators over complex built-in features....
4 min read
Supply
Definitions

Supply

Saddique Ansari • January 29, 2020 • 1 min read

Author bio

Supply – definition

Supply is the willingness and ability of producers to create goods and services to take them to market. Supply is positively related to price given that at higher prices there is an incentive to supply more as higher prices may generate increased revenue and profits.

supply diagram


  • More on supply and supply curves


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Supply shock

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Substitution Effect

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Almost all of us have experienced websites using various strategies and gimmicks to urge us to buy more stuff. This is known as the use of dark patterns to take advantage of human psychology. What are the economic ramification of widespread ecommerce use of dark patterns?...
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