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Online gamers can spend significant sums of money through in-game purchases, raising questions about behavioral nudges and gaming.

The Free-to-Play Game Economy: Selling Pixels for Billions

Today's gamers can make purchases within video games themselves, buying lives, equipment, appearance packages, etc. How much economic impact does this online market have, and should we be concerned about the potential for online gaming addiction?...
5 min read
The Economics of Network Effects: Case Study of Social Media Platforms

The Economics of Network Effects: Case Study of Social Media Platforms

Published on January 23, 2025

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Page 2 of 2
Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read

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