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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
Understanding Crypto Market Cycles Through An Economic Lens

Understanding Crypto Market Cycles Through An Economic Lens

Published on August 26, 2024

A phone showing the logo of PayPal.

Beyond PayPal: Macroeconomic Impacts of Digital Money Movement in 2024

Published on August 23, 2024

A photo of a man taking picture of a tarmac from a airline terminal.
Behavioural economics Business economics Competitive markets

Platforms, Complements, and Two-Sided Markets: How Airline Stopovers Fuel Urban Micro-Tourism

Published on August 20, 2024

Europe’s EV Market Booms — Without Tesla

Europe’s EV Market Booms — Without Tesla

Published on August 19, 2024

Illustration of a house with money, a calculator, and a rising bar chart with a percentage symbol, representing Help to Buy loan repayment

Equity Loan Repayment under the UK Help to Buy Scheme: Economic Considerations

Published on August 19, 2024

A man holding a pen, writing at a desk.
Behavioural economics

Sanford Schmidt and the Economics of Trust in an Automated Wealth Management Era

Published on August 17, 2024

Image of musicians on stage with a large sign that says "FREE" behind them.
Business economics

Loss Leader Pricing and Cross-Elasticity of Demand: How Free Services Drive Profitable Sales

Published on August 16, 2024

Glowing ad in a blur
Behavioural economics Managing the economy Business economics

Bayesian Persuasion and Information Design: How Free Audits Shape Client Decisions

Published on August 15, 2024

Close-up of a globe focusing on Eurasia, showcasing colorful countries and geographical features against a blurred background.

Trading Without Borders? How Design and Infrastructure Are Redefining 'Distance'

Published on August 12, 2024

Man viewed from Top Down, working on a laptop and looking at invoices.
Business economics Managing the economy Market Failure

Unpaid Invoices: The Hidden Crisis Facing UK Small Businesses

Published on August 12, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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When you listen to your favorite artist through a subscription service, does he or she get paid fairly for the work they produced?
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