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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
Glowing ad in a blur
Behavioural economics Managing the economy Business economics

Bayesian Persuasion and Information Design: How Free Audits Shape Client Decisions

Published on August 15, 2024

A hand holding euro banknotes in front of a calculator, other currency notes, and financial charts.
Definitions Business economics

ATC Curve

Published on August 13, 2024

Man viewed from Top Down, working on a laptop and looking at invoices.
Business economics Managing the economy Market Failure

Unpaid Invoices: The Hidden Crisis Facing UK Small Businesses

Published on August 12, 2024

Screen of software development console open, with black background.
Business economics Competitive markets

Innovation Economics and Endogenous Growth Theory: How SaaS Clusters Drive Knowledge Spillovers and Productivity Gains

Published on August 09, 2024

A black-and-white photo of two people in the meeting room discussing.
Definitions Business economics

Actuarial Science vs. Economics

Published on August 04, 2024

A hand reaching toward two black cards placed on a wooden surface, one labeled "BUY" and the other labeled "SELL".
Forex Trading Business economics

Trading Platforms Offering More Bespoke Services As Competition Increases

Published on August 03, 2024

A person working on a laptop with the screen displaying an e-commerce platform layout.
Business economics

Small Business Share of Global Economy Grows As Ecommerce Barriers Decrease

Published on August 03, 2024

Two chefs working in a kitchen.
Behavioural economics Business economics

Hedonic Pricing and Consumer Surplus in the Experience Economy: Why We Hire a Chef

Published on August 03, 2024

A close-up shot of a one hundred-dollar bill.
Definitions Business economics

Average Variable Costs in Economics

Published on August 02, 2024

A leather wallet with U.S. dollar bills secured by a metal money clip, placed on a dark surface.
Definitions Business economics

Historical Cost Principle

Published on August 02, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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