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Bounded Rationality and Behavioral Frictions: Why Simple Digital Tools Outcompete “Built-In” Features

Bounded rationality explains why users choose simple tools like ROI calculators over complex built-in features....
4 min read
Can customer reviews on Google, Amazon, Walmart, Target, and other sites replace the need for some government regulations?

Platform Ratings as Informal Regulation

Published on January 09, 2026

Today, most consumers get their digital entertainment through monthly subscriptions.  Will this model last?

Subscription Economies and the Rebundling of Consumer Demand

Published on January 06, 2026

What would happen if sellers could use AI to determine how much you are willing and able to pay for every possible product?

The Economics of Hyper-Personalization: When Every Consumer Gets a Different Price

Published on December 24, 2025

A person in a plaid shirt sits at a desk, focused on a computer screen displaying a search interface, with headphones and a phone nearby.

Irregular Earnings of Gig Workers and the Microeconomic Perspective on Volatility

Published on December 24, 2025

Thanks to the ease of remote work with today's technology, do cities still enjoy an agglomeration advantage?

The Geography of Remote Work: Are Cities Losing Their Agglomeration Advantage?

Published on December 19, 2025

Instead of paying for Internet ads or TV commercials featuring celebrities, many firms are now using social media influencers to endorse products.

The Economics of Micro-Influencers: Reputation, Pricing, and Market Structure

Published on December 19, 2025

Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

Published on December 19, 2025

Our ever-growing demand for computing capacity and data storage has turned computing power into a fought-over resource.

AI Supply Chains: When Compute Becomes the New Oil

Published on December 19, 2025

A close-up view of a sign reading "TRADING" against a backdrop of tall, modern skyscrapers in a black and white setting.

Understanding CFDs in Today’s Market: Flexibility in a Volatile Landscape

Published on December 19, 2025

Illustration of the U.S. Treasury building, featuring a grand facade with columns, steps, and an American flag waving above.

The Emergence of Hybrid Curve Dynamics After Inversion

Published on December 18, 2025

Newer Posts
Page 3 of 183
Older Posts
When you are shopping online, is the seller using psychological tricks to manipulate you into buying more?

Dark Patterns and the Economics of Consumer Mistakes

Almost all of us have experienced websites using various strategies and gimmicks to urge us to buy more stuff. This is known as the use of dark patterns to take advantage of human psychology. What are the economic ramification of widespread ecommerce use of dark patterns?...
4 min read

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