In 2015 a european based airline attempted a takeover of another, smaller, airline.
- What type of integration would this merger be an example of? (2)
- Outline the possible benefits of this merger. (6)
- Under what circumstances might competition regulators become involved in an airline merger? (8)
- What possible options are available to a regulator in terms of regulating this merger? (4)
- Evaluate alternative pricing strategies for a major international airline. (10)
- To what extent is the air travel market a contestable one? (relate this to a country of your choice).(10)