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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
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Behavioural economics Business economics Crypto

The Innovator’s Dilemma: Why Legacy Firms Like VistaPrint Must Reinvent to Survive

Published on June 28, 2024

Beautiful office building with cement embankments curbing a river.
Business economics Behavioural economics Competitive markets Definitions Information Failure Managing the economy

Excess Capacity and Market Fragmentation: Why So Many Trading Platforms Exist

Published on June 28, 2024

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Behavioural economics Competitive markets Business economics

Spatial Economics and Hyper-Local SEO: Proximity as a Market Differentiator

Published on June 28, 2024

Two screen and two keyboards with trading graphs.
Behavioural economics Business economics Definitions Forex Trading

Behavioral Economics and the Scalping Illusion: How Overconfidence Fuels the Market for Dubious Forex Trading Strategies

Published on June 25, 2024

Image of a computer screen displaying a program used for video editing.
Behavioural economics Business economics Competitive markets Factors of production Managing the economy Labour markets

Labor Market Polarization: AI and the Reshaping of the Video Editing Industry

Published on June 25, 2024

Information Asymmetry in Insurance Markets: The Case of Car Insurance in India

Information Asymmetry in Insurance Markets: The Case of Car Insurance in India

Published on June 19, 2024

Man in a suit writing on a board with post-its attached to it.
Behavioural economics Business economics Competitive markets

Disintermediation and the Rise of Learning Platforms in the Workplace

Published on June 13, 2024

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Behavioural economics Business economics Competitive markets

Fiscal Competition and the Rise of Golden Visa Programs

Published on June 13, 2024

A man speaking Into the microphone of his phone using text-to-speech technology.

The Creator Economy: How Voice Technology is Shaping Digital Monetization

Published on June 12, 2024

man holding a phone in the right hand and typing on laptop with left, while sitting in a coffee shop.
Behavioural economics Business economics Competitive markets

The Red Queen Effect in Digital Tools: Why Low-Moat Services Must Run Just to Stay in Place

Published on June 10, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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