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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
man holding a phone in the right hand and typing on laptop with left, while sitting in a coffee shop.
Behavioural economics Business economics Competitive markets

The Red Queen Effect in Digital Tools: Why Low-Moat Services Must Run Just to Stay in Place

Published on June 10, 2024

Image of a glowing structure from the game minecraft.
Behavioural economics Business economics Competitive markets

Revealed Preference Theory and the Minecraft Economy: What Young Gamers Are Telling Us

Published on June 08, 2024

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Behavioural economics Business economics Competitive markets Factors of production

Navigating the Learning Curve: Why AI Helper Firms Thrive in Early-Stage Markets

Published on June 08, 2024

IT office modern setting in Ukraine.
Behavioural economics Business economics Competitive markets

Labor Arbitrage and the Rise of Hybrid Staffing Models in Global IT

Published on June 06, 2024

Image of buildings next to a body of water.
Behavioural economics Business economics Competitive markets

Economies of Scope and the Rise of Global Legal Service Platforms

Published on June 01, 2024

Man's hands typing on a macbook air.
Behavioural economics Business economics Competitive markets

Tax Arbitrage and Fiscal Competition: How Entrepreneurs Use Jurisdictional Differences to Optimize Taxes

Published on June 01, 2024

Laptop in the background that is fuzzy.
Behavioural economics Business economics Competitive markets

Transaction Cost Economics and the Rise of Self-Service Moving Platforms

Published on June 01, 2024

The Economics of Internet Shutdowns: The Global Cost of Digital Censorship

The Economics of Internet Shutdowns: The Global Cost of Digital Censorship

Published on May 29, 2024

Picture of laptop and computer screen with pink underlight. The screens have bar charts on them.
Behavioural economics Business economics Competitive markets

Risk Correlation and Systemic Contagion: The Hidden Danger in Unified Trading Platforms

Published on May 29, 2024

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Business economics Competitive markets Factors of production

Comparative Advantage and the Rise of B2B AI & ML Development Services

Published on May 29, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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