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The ease of linking Apple products for digital use is part of a network effect that increases its popularity.

Network Effects and the Rise of Big Tech: Analyzing Market Dominance in the Digital Economy

Why have a handful of websites come to dominate the Internet? Network effects explain how demand for a good or service increases as more people use it; users benefit from accessing more fellow users....
5 min read
Photograph of a hand handling coins inside of a wooden box.
Behavioural economics Managing the economy

The Ripple Effect of Microlending on Economic Growth: A Study Through the Lens of the Multiplier Effect

Published on January 20, 2024

Choice Architecture
Definitions Behavioural economics

Choice Architecture

Published on December 14, 2023

3d rendering of silicon computer chips with a cloud to symbolize cloud computing
Behavioural economics Global economics

The Rise of Cloud Hosting: Trends, Impacts, and the Role of Managed Services in Supporting a Data-Driven Economy

Published on December 10, 2023

Normative Economics and its Applications
Definitions Behavioural economics Managing the economy

Normative Economics and its Applications

Published on November 03, 2023

Utility Maximisation: A Guide to Rational Decision-Making
Definitions Behavioural economics

Utility Maximisation: A Guide to Rational Decision-Making

Published on September 27, 2023

Equimarginal Principle
Definitions Behavioural economics

Equimarginal Principle

Published on August 10, 2023

Bounded Rationality
Definitions Behavioural economics

Bounded Rationality

Published on June 25, 2023

Marginal Rate of Substitution (MRS)
Definitions Behavioural economics

Marginal Rate of Substitution (MRS)

Published on May 21, 2023

Illusory Correlation
Definitions Behavioural economics

Illusory Correlation

Published on May 12, 2023

Understanding the Tragedy of the Commons with Examples
Definitions Behavioural economics Market Failure

Understanding the Tragedy of the Commons with Examples

Published on May 08, 2023

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When shopping online, could you be charged a personalized price based on an AI analysis of your income and habits?

Price Discrimination in the Digital Age: How Companies Maximize Profits Through Personalized Pricing

Artificial intelligence (AI) software could be used to change prices charged to individual online shoppers based on their income, wealth, and consumption habits, raising ethical implications....
5 min read

Recent Post

Smartphone apps allow workers in the gig economy to quickly take on individual tasks for cash payment.
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Can companies use powerful data analysis tools to figure out how much each of us is willing to pay?
Why Data Is the New Oil: Market Power in the Age of Information Capitalism
May 12, 2025
Users may be able to pay free demo versions of video games, but have to pay to access all features.
From Freemium to Premium: The Economics of Free Products
April 27, 2025

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