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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Man working on two laptops with trading screens on them.
Behavioural economics Business economics Competitive markets

The Principal-Agent Problem and the Rise of Funded Traders: Managing Risk in the Modern Prop Firm Economy

Published on May 16, 2024

Trading screen with a microphone and computer keyboard
Behavioural economics Business economics

Human Capital Theory and the Rise of Funded Trader Platforms: How Education Meets Opportunity in Online Finance

Published on May 16, 2024

Image of Bitcoin bar chart on a smartphone.
Behavioural economics Business economics Competitive markets

How Technology Diffusion and Democratization Are Reshaping Retail Trading in the Age of AI

Published on May 15, 2024

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Behavioural economics Competitive markets Business economics

How Signaling and Reputation Economics Explain the Changing Landscape in DEI in Business

Published on May 15, 2024

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Behavioural economics Business economics Competitive markets

How Friction Costs and Present Bias Drive the Economics of Junk Car Disposal

Published on May 15, 2024

Positive Feedback Loop Examples
Definitions Behavioural economics

Positive Feedback Loop Examples

Published on May 12, 2024

Understanding Nudges
Definitions Behavioural economics

Understanding Nudges

Published on May 09, 2024

Two people at an open laptop, one of who is pointing at the screen while the other is touching the touchpad.
Behavioural economics Business economics Competitive markets

How Adverse Selection Distorts the SEO Industry: A Market for Lemons

Published on May 08, 2024

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Business economics Behavioural economics Competitive markets

How Overconfidence and the Dunning-Kruger Effect Create an Entire Economy of Illusion

Published on May 08, 2024

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Behavioural economics Business economics Competitive markets

How Network Effects and Platform Economics Are Reshaping the Retail Trading Tool Market

Published on May 07, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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