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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Understanding the Supply Shifters
Definitions Business economics Factors of production

Understanding the Supply Shifters

Published on May 17, 2023

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Competitive markets Definitions Factors of production Market Failure Market failures Information Failure Behavioural economics

Allocative Efficiency

Published on March 05, 2023

Joint Supply
Behavioural economics Definitions Factors of production Business economics

Joint Supply

Published on January 24, 2023

Constant Returns to Scale
Definitions Factors of production Business economics

Constant Returns to Scale

Published on January 16, 2023

Factors of Production: Definitions, Examples and Importance
Market failures Definitions Business economics Factors of production

Factors of Production: Definitions, Examples and Importance

Published on June 07, 2021

Subsidy
Definitions Behavioural economics Business economics Competitive markets Factors of production Information Failure

Subsidy

Published on January 29, 2020

Long Run Aggregate Supply
Definitions Business economics Factors of production Global economics

Long Run Aggregate Supply

Published on January 28, 2020

Division of Labour
Definitions Factors of production

Division of Labour

Published on January 28, 2020

Diseconomies of Scale
Business economics Factors of production Definitions Behavioural economics

Diseconomies of Scale

Published on January 17, 2020

Newer Posts
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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
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Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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