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The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Behavioural economics Business economics Competitive markets

Information Asymmetry and the Rise of Expat-Focused Real Estate Brokerages

Published on June 13, 2025

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Behavioural economics Competitive markets Business economics

How Purchasing Power Parity Explains the Boom in International Retirement Services

Published on May 15, 2025

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Business economics Behavioural economics

Creative Destruction and the Rise of Physical-Digital Advertising: How Innovation is Shifting Back to the Real World

Published on March 01, 2025

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Behavioural economics Managing the economy

The Principle of Market Competition: Retail Investors Venturing into Complex Trading Sectors

Published on February 04, 2025

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Competitive markets Behavioural economics

Price Discrimination in the Airline Industry: A Study of Dynamic Pricing Strategies

Published on January 30, 2025

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Behavioural economics

The Behavioral Economics of Everyday Choices: Why We Spend, Save, and Splurge

Published on January 07, 2025

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Behavioural economics Business economics Competitive markets

The Gig Economy Revolution: Freedom or Precarity?

Published on December 29, 2024

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Definitions Behavioural economics

Exploring the Paradox of Value

Published on December 08, 2024

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Definitions Behavioural economics

Broken Window Fallacy

Published on November 18, 2024

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Behavioural economics

Why Americans Are Living Paycheck to Paycheck: The Financial Reality Behind Low Savings

Published on November 16, 2024

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Older Posts
Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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