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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
A person playing a game in a handy device.
Definitions Behavioural economics

The Economics of Microtransactions

Published on October 18, 2024

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Behavioural economics Definitions Business economics Factors of production

Frictional Unemployment

Published on October 17, 2024

Exploring PharmaZee's Economic Impact when Buying Compounded Semaglutide Online
Behavioural economics

Exploring PharmaZee's Economic Impact when Buying Compounded Semaglutide Online

Published on October 04, 2024

Exploring PharmaZee's Economic Impact when Buying Compounded Semaglutide Online
Behavioural economics

Exploring PharmaZee's Economic Impact when Buying Compounded Semaglutide Online

Published on October 02, 2024

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Behavioural economics Business economics Competitive markets

Bayesian Quality Economics: Value of Information & Optimal Thresholds

Published on September 02, 2024

A photo of a man taking picture of a tarmac from a airline terminal.
Behavioural economics Business economics Competitive markets

Platforms, Complements, and Two-Sided Markets: How Airline Stopovers Fuel Urban Micro-Tourism

Published on August 20, 2024

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Behavioural economics

Sanford Schmidt and the Economics of Trust in an Automated Wealth Management Era

Published on August 17, 2024

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Behavioural economics Managing the economy Business economics

Bayesian Persuasion and Information Design: How Free Audits Shape Client Decisions

Published on August 15, 2024

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Behavioural economics Business economics

Hedonic Pricing and Consumer Surplus in the Experience Economy: Why We Hire a Chef

Published on August 03, 2024

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Behavioural economics Definitions

Herding Psychology and Economics

Published on July 31, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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