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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
Chipotle pictured on a food delivery app.
Behavioural economics Business economics Competitive markets

Vertical Disintegration and “Platforms for Platforms”: How Modularity Reshapes the Food Delivery Market

Published on September 05, 2025

Image of Dubai skyline with clouds hanging low.
Behavioural economics Business economics Competitive markets

Information Asymmetry and the Rise of Expat-Focused Real Estate Brokerages

Published on June 13, 2025

Image of a beautiful cathedral in Spain.
Behavioural economics Competitive markets Business economics

How Purchasing Power Parity Explains the Boom in International Retirement Services

Published on May 15, 2025

Many streaming services offer access to an entire library rather than individual movies or TV show seasons.
Business economics

The Economics of Subscription Models: Why Businesses Prefer Recurring Revenue Over One-Time Sales

Published on March 17, 2025

Glowing digital signage at night
Business economics Behavioural economics

Creative Destruction and the Rise of Physical-Digital Advertising: How Innovation is Shifting Back to the Real World

Published on March 01, 2025

A swirling pattern of white and light blue lines against a dark green background.
Factors of production Labour markets Business economics Competitive markets

Comparative Advantage in the Age of Automation: The Impact of AI on Global Trade Dynamics

Published on February 09, 2025

Man sitting on a scooter looking at his phone
Behavioural economics Business economics Competitive markets

The Gig Economy Revolution: Freedom or Precarity?

Published on December 29, 2024

Examples of Threats in SWOT Analysis
Definitions Business economics

Examples of Threats in SWOT Analysis

Published on December 16, 2024

The 1973 Oil Crisis and Shell's Scenario Planning
Business economics

The 1973 Oil Crisis and Shell's Scenario Planning

Published on December 14, 2024

Picture of monopoly houses on sheets of paper with graphs
Definitions Business economics

Proportional Tax

Published on December 06, 2024

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Older Posts
Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

Recent Post

When you listen to your favorite artist through a subscription service, does he or she get paid fairly for the work they produced?
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How much would you be willing to pay to ensure that your identity was protected online?
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In the near future, art generated by AI may be indistinguishable from that created by a human artist. What then?
The Economics of Generative AI in Creative Industries
September 15, 2025

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