Economics Online
Economics Online
Home Business Economics Definitions Global Economics Managing the Economy Competitive Markets Write For Us
Home Business Economics Definitions Global Economics Managing the Economy Competitive Markets Write For Us Search
Instead of paying for Internet ads or TV commercials featuring celebrities, many firms are now using social media influencers to endorse products.

The Economics of Micro-Influencers: Reputation, Pricing, and Market Structure

Why have many companies shifted from producing expensive commercials and ads featuring scripted celebrities to unscripted social media videos by influencers? A look at the return-on-investment (ROI) of influencer advertising....
4 min read
A blonde and a brunette with a laptop and a phone open, showing the words "University".
Business economics Competitive markets Factors of production

Adaptive Learning as Bayesian Updating: Decision Theory in Modern Test Prep

Published on September 18, 2025

Image of Dubai skyline with clouds hanging low.
Behavioural economics Business economics Competitive markets

Information Asymmetry and the Rise of Expat-Focused Real Estate Brokerages

Published on June 13, 2025

Image of a beautiful cathedral in Spain.
Behavioural economics Competitive markets Business economics

How Purchasing Power Parity Explains the Boom in International Retirement Services

Published on May 15, 2025

Many streaming services offer access to an entire library rather than individual movies or TV show seasons.
Business economics

The Economics of Subscription Models: Why Businesses Prefer Recurring Revenue Over One-Time Sales

Published on March 17, 2025

Glowing digital signage at night
Business economics Behavioural economics

Creative Destruction and the Rise of Physical-Digital Advertising: How Innovation is Shifting Back to the Real World

Published on March 01, 2025

A swirling pattern of white and light blue lines against a dark green background.
Factors of production Labour markets Business economics Competitive markets

Comparative Advantage in the Age of Automation: The Impact of AI on Global Trade Dynamics

Published on February 09, 2025

Abstract AI brain represented in polycules.
Behavioural economics Business economics Competitive markets

Transaction Cost Economics and Institutional Lag: Why AI “Humanizer” Tools Thrive in Rapid Innovation Markets

Published on January 16, 2025

Two people working on a laptop, one hand pointing at the screen.
Business economics Behavioural economics Competitive markets

Bundling Theory and Complementarity: How Value Is Created Beyond the Core Product

Published on January 15, 2025

Man sitting on a scooter looking at his phone
Behavioural economics Business economics Competitive markets

The Gig Economy Revolution: Freedom or Precarity?

Published on December 29, 2024

Windfarm at dusk on a green hillside.
Behavioural economics Business economics Competitive markets

Externalities and Pigouvian Policy: Pricing the Full Social Cost of Green Energy in Europe

Published on December 27, 2024

Page 1 of 27
Older Posts
Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

With terabytes of our personal data online, most consumers want to feel that the countless online companies they frequent will keep it safe from hackers, scammers, and fraudsters. What are the economics behind "Know Your Customer", or KYC, policies?...
4 min read

Recent Post

A smartphone displaying a financial chart under a magnifying glass, with "SELL" and "BUY" buttons and an upward trend arrow.
Day Trading Platforms for Beginners in 2026: An Economic Comparison
January 16, 2026
Today, firms use massive sets of data just as they would any other factor of production.
Data as Capital: Rethinking the Factors of Production
January 16, 2026
If AI software scans you and decides you want the product more than average, should it be able to charge you more money?
AI Price Discrimination and the End of the “Uniform Price”
January 15, 2026

Tag Cloud

Behavioural economics Business economics Competitive markets Crypto Definitions Factors of production Forex Trading Global economics Information Failure Labour markets Managing the economy Market Failure Market failures Profiles Questions Quiz Right Rail Uncategorized Updates YouTube

Navigation

Privacy Policy Terms of Service About Us Contact Us

Follow Us

© All Rights Reserved - Bright X Media LLC - EconomicsOnline.co.uk 2008 - 2024