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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Business economics Competitive markets

The Unbundling of the Firm: A-la-Carte B2B and the Boundaries of Production

Published on October 13, 2024

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Business economics Competitive markets

Market Access, Transaction Costs, and Financial Inclusion in Retail FX: The Case of OANDA

Published on September 19, 2024

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Business economics Competitive markets

Who Captures the Surplus? Complementors vs. Platforms — Platform Economics, Bargaining Power & Value Capture

Published on September 06, 2024

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Business economics Competitive markets

Make-or-Buy in Software: The Boundaries of the Firm through Transaction Cost Economics

Published on September 03, 2024

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Business economics Competitive markets

Economies of Density and the Last-Mile: Urban Economics in the Age of Geocoding

Published on September 03, 2024

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Behavioural economics Business economics Competitive markets

Bayesian Quality Economics: Value of Information & Optimal Thresholds

Published on September 02, 2024

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Behavioural economics Business economics Competitive markets

Platforms, Complements, and Two-Sided Markets: How Airline Stopovers Fuel Urban Micro-Tourism

Published on August 20, 2024

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Business economics Competitive markets

Innovation Economics and Endogenous Growth Theory: How SaaS Clusters Drive Knowledge Spillovers and Productivity Gains

Published on August 09, 2024

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Definitions Competitive markets

Cobweb Theory in Economics

Published on August 04, 2024

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Competitive markets

Global Brands Increasing Their Respective Market Share on Demand Due to Paid Traffic Campaigns

Published on August 02, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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