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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Photo of hand holding a smartphone with text "eSIM" on a yellow background.
Behavioural economics Business economics Competitive markets

eSIM Platforms, Roaming, and the Erosion of National Telecom Rents: Market Integration & Platform Economics in Action

Published on December 04, 2024

Picture of a building distorted in a strange way using reflection.
Behavioural economics Business economics Competitive markets

Zero-Marginal-Cost Imagery: When Stock Photos Become (Almost) Free

Published on November 30, 2024

Light industrial machinery printing simple electronics.
Business economics Competitive markets Global economics Managing the economy

Lower Entry Barriers: Used Machinery and Small-Firm Formation

Published on November 21, 2024

Regulatory Arbitrage and the Geography of Online Credit
Business economics Behavioural economics Competitive markets

Regulatory Arbitrage and the Geography of Online Credit

Published on November 15, 2024

Four skyscraper taken from the ground floor looking up, in black and white
Behavioural economics Business economics Competitive markets

Information Asymmetry and the Demand for Cross-Border Accounting Expertise

Published on November 15, 2024

Black and white photo of a Chinese back alley.
Behavioural economics Competitive markets

Monopolistic Competition and the Illusion of Variety

Published on November 14, 2024

Cell towers in twilight.
Behavioural economics Business economics Competitive markets Managing the economy Information Failure

Anonymity, Information Asymmetry, and State Capacity

Published on October 31, 2024

A row of vending machines with an elderly person using one of the machines.
Definitions Competitive markets

Substitutes Economics

Published on October 30, 2024

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Definitions Competitive markets

Price Taker

Published on October 29, 2024

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Definitions Competitive markets Factors of production

Economic Efficiency

Published on October 23, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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