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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Cyberattacks Are a Costly Business
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Cyberattacks Are a Costly Business

Published on August 16, 2020

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EU_trade

Published on February 04, 2020

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EU Budget

Published on February 04, 2020

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EU_Unemployment

Published on February 04, 2020

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EU_Unemployment

Published on February 04, 2020

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Theresa_May

Published on February 04, 2020

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UK_Inequality

Published on February 04, 2020

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UK_Inflation_2016

Published on February 04, 2020

UK_Investment
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UK_Investment

Published on February 04, 2020

Petrol prices
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Petrol prices

Published on February 04, 2020

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Older Posts
Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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