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Instead of paying for Internet ads or TV commercials featuring celebrities, many firms are now using social media influencers to endorse products.

The Economics of Micro-Influencers: Reputation, Pricing, and Market Structure

Why have many companies shifted from producing expensive commercials and ads featuring scripted celebrities to unscripted social media videos by influencers? A look at the return-on-investment (ROI) of influencer advertising....
4 min read
Questions on the multiplier
Managing the economy

Questions on the multiplier

Saddique Ansari • February 04, 2020 • 1 min read

Author bio

Question 1

What happens to national income, assuming the mpc is 0.75, if firms decide to reducing investment by £2b?

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Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

With terabytes of our personal data online, most consumers want to feel that the countless online companies they frequent will keep it safe from hackers, scammers, and fraudsters. What are the economics behind "Know Your Customer", or KYC, policies?...
4 min read

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