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The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Definitions Business economics

Privatisation Definition

Published on December 03, 2024

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Definitions Business economics

Collective Bargaining Definition

Published on November 25, 2024

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Definitions Business economics

Cheapening of Electronic Products

Published on November 22, 2024

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Business economics Competitive markets Global economics Managing the economy

Lower Entry Barriers: Used Machinery and Small-Firm Formation

Published on November 21, 2024

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Behavioural economics Business economics Competitive markets

Information Asymmetry and the Demand for Cross-Border Accounting Expertise

Published on November 15, 2024

Regulatory Arbitrage and the Geography of Online Credit
Business economics Behavioural economics Competitive markets

Regulatory Arbitrage and the Geography of Online Credit

Published on November 15, 2024

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Definitions Business economics

Gross Wages vs. Net Wages

Published on November 14, 2024

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Business economics Managing the economy Labour markets Behavioural economics Global economics

The Impact of Small, Highly Efficient, and Cheap Nuclear Reactors on Developed Economies: A Focus on Energy Costs and Transportation

Published on November 11, 2024

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Behavioural economics Business economics Competitive markets Managing the economy Information Failure

Anonymity, Information Asymmetry, and State Capacity

Published on October 31, 2024

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Definitions Business economics

Real vs. Nominal in Economics

Published on October 25, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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