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Instead of paying for Internet ads or TV commercials featuring celebrities, many firms are now using social media influencers to endorse products.

The Economics of Micro-Influencers: Reputation, Pricing, and Market Structure

Why have many companies shifted from producing expensive commercials and ads featuring scripted celebrities to unscripted social media videos by influencers? A look at the return-on-investment (ROI) of influencer advertising....
4 min read
Konstantin Nikolaev - a businessman with experience in various fields
Profiles

Konstantin Nikolaev: Logistics Entrepreneur and Winemaker

Published on April 12, 2024

Vladimir Semenikhin: An Impactful Contributor to the Construction and Art World
Profiles

Vladimir Semenikhin: An Impactful Contributor to the Construction and Art World

Published on January 03, 2024

Sergey Skuratov: Pilot Turned Executive
Profiles

Sergey Skuratov: Pilot Turned Executive

Published on December 26, 2023

Valery Miroshnikov: Developing Deposit Insurance in Russia
Profiles

Valery Miroshnikov: Developing Deposit Insurance in Russia

Published on November 29, 2023

Nikolay Karpenko biography, photo, education, career, accomplishments
Profiles

Nikolay Karpenko biography, photo, education, career, accomplishments

Published on November 09, 2023

Timur Kulibayev, Kazakh Businessman: Major Philanthropic Projects for the Good of Kazakhstan
Profiles

Timur Kulibayev, Kazakh Businessman: Major Philanthropic Projects for the Good of Kazakhstan

Published on September 17, 2023

Stephan Morgenstern: Visionary MLM Entrepreneur and Philanthropist in FutureNet
Profiles

Stephan Morgenstern: Visionary MLM Entrepreneur and Philanthropist in FutureNet

Published on August 10, 2023

Dmitry Doev: Biography, Accomplishments, VIS Group General Director (Doev Dmitry Vitalievich)
Profiles

Dmitry Doev: Biography, Accomplishments, VIS Group General Director (Doev Dmitry Vitalievich)

Published on June 30, 2023

Oleg Jelesko: The Future of Private Equity at Da Vinci Capital
Profiles

Oleg Jelesko: The Future of Private Equity at Da Vinci Capital

Published on April 26, 2023

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Most online systems today require users to verify their identity, which is part of Know Your Customer (KYC) protocol.

The Economics of Identity Verification: When KYC Becomes Infrastructure

With terabytes of our personal data online, most consumers want to feel that the countless online companies they frequent will keep it safe from hackers, scammers, and fraudsters. What are the economics behind "Know Your Customer", or KYC, policies?...
4 min read

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A smartphone displaying a financial chart under a magnifying glass, with "SELL" and "BUY" buttons and an upward trend arrow.
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