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Bounded Rationality and Behavioral Frictions: Why Simple Digital Tools Outcompete “Built-In” Features

Bounded rationality explains why users choose simple tools like ROI calculators over complex built-in features....
4 min read
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OCR_Economics

Saddique Ansari • February 04, 2020 • 1 min read

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A Level Economics eBook

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Thomas Cook

When you are shopping online, is the seller using psychological tricks to manipulate you into buying more?

Dark Patterns and the Economics of Consumer Mistakes

Almost all of us have experienced websites using various strategies and gimmicks to urge us to buy more stuff. This is known as the use of dark patterns to take advantage of human psychology. What are the economic ramification of widespread ecommerce use of dark patterns?...
4 min read

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