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The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Business economics Definitions

Penetration Pricing

Published on October 24, 2024

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Behavioural economics Definitions Business economics Factors of production

Frictional Unemployment

Published on October 17, 2024

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Business economics Competitive markets

The Unbundling of the Firm: A-la-Carte B2B and the Boundaries of Production

Published on October 13, 2024

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Business economics Labour markets Market Failure

Exponentially Rising Tuition Costs Suppress Economic Growth in the U.S.

Published on October 05, 2024

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Market Failure Business economics

Potential Effects of the Harris-Walz $25,000 Down Payment Assistance Plan

Published on October 05, 2024

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Definitions Business economics

Types of Goods in Economics

Published on October 03, 2024

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Definitions Business economics

Product Life Cycle (PLC)

Published on October 01, 2024

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Definitions Business economics

Primary Sector Economics

Published on September 19, 2024

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Business economics Competitive markets

Market Access, Transaction Costs, and Financial Inclusion in Retail FX: The Case of OANDA

Published on September 19, 2024

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Business economics Competitive markets

Who Captures the Surplus? Complementors vs. Platforms — Platform Economics, Bargaining Power & Value Capture

Published on September 06, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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