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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
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Definitions Business economics

Types of Goods in Economics

Published on October 03, 2024

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Definitions Business economics

Product Life Cycle (PLC)

Published on October 01, 2024

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Definitions Business economics

Primary Sector Economics

Published on September 19, 2024

Man working on a laptop with code on the screen.
Business economics Competitive markets

Who Captures the Surplus? Complementors vs. Platforms — Platform Economics, Bargaining Power & Value Capture

Published on September 06, 2024

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Business economics Competitive markets

Economies of Density and the Last-Mile: Urban Economics in the Age of Geocoding

Published on September 03, 2024

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Business economics Competitive markets

Make-or-Buy in Software: The Boundaries of the Firm through Transaction Cost Economics

Published on September 03, 2024

Black screen with lines of code on it.
Behavioural economics Business economics Competitive markets

Bayesian Quality Economics: Value of Information & Optimal Thresholds

Published on September 02, 2024

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Definitions Business economics

Break-Even Analysis and Equation

Published on August 28, 2024

A photo of a man taking picture of a tarmac from a airline terminal.
Behavioural economics Business economics Competitive markets

Platforms, Complements, and Two-Sided Markets: How Airline Stopovers Fuel Urban Micro-Tourism

Published on August 20, 2024

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Business economics

Loss Leader Pricing and Cross-Elasticity of Demand: How Free Services Drive Profitable Sales

Published on August 16, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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When you listen to your favorite artist through a subscription service, does he or she get paid fairly for the work they produced?
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How much would you be willing to pay to ensure that your identity was protected online?
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In the near future, art generated by AI may be indistinguishable from that created by a human artist.  What then?
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