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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

Published on October 24, 2025

That in-dash navigation system in your new car is convenient...but is it included in the purchase of the vehicle?

The Subscription to Everything Economy

Published on October 24, 2025

What tools can companies use to convince consumers to buy more expensive sustainable consumption options?

Behavioral Nudges in Sustainable Consumption

Published on October 24, 2025

Algorithms are used by today's social media platforms to determine which posts we see.

The Economics of Algorithmic Curation in News and Media

Published on October 24, 2025

Many restaurants on delivery apps like Door Dash and Uber Eats are actually ghost kitchens without storefronts.

The Gig Economy of Cloud Kitchens

Published on October 19, 2025

Many workers are "quiet quitting" today, meaning they perform the bare minimum at work but refuse to leave the job.

The Economics of Quiet Quitting: Labor Supply Meets Workplace Incentives

Published on October 17, 2025

Are influencers and short-form social media feeds destroying our attention spans from our constant desire for entertainment?

The Attention Economy and Cognitive Scarcity

Published on October 05, 2025

Modern technology and algorithms will likely lead to increased dynamic prices in tickets for sports and entertainment.

Dynamic Pricing in Sports and Entertainment

Published on October 05, 2025

What caused the rapid rise of Airbnb and Vrbo (short-term rental market) as rivals to hotels and motels?

The Economics of Short-Term Rentals vs. Hotels

Published on October 02, 2025

Firms can use data analysis to streamline operations, conduct market research, and design more desirable products.

Data as an Input: Returns to Scale in the Information Economy

Published on September 29, 2025

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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