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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
Many consumers today purchase bundles of streaming services rather than individual services.

The Economics of Subscription Bundling Wars

Published on September 03, 2025

Could sophisticated AI software quickly determine the maximum you would pay for any item, and charge you accordingly?

Surge Pricing in the Age of AI: Fairness or Exploitation?

Published on August 29, 2025

A sign signaling the pick-up location for ride share drivers, who are a major component of the gig economy.

The Gig Worker’s Dilemma: Flexibility vs. Stability

Published on August 26, 2025

Online gamers can spend significant sums of money through in-game purchases, raising questions about behavioral nudges and gaming.

The Free-to-Play Game Economy: Selling Pixels for Billions

Published on August 26, 2025

Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

Published on August 26, 2025

Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Published on August 19, 2025

The increased incidence of extreme weather due to climate change is stressing insurance markets.

Climate Insurance and the Pricing of Risk in an Uncertain World

Published on August 14, 2025

More and more people are turning to AI chatbots for companionship and relationships, raising economic and ethical debates.

The Economics of Loneliness: Markets for Companionship

Published on August 14, 2025

Some remote workers are accused of time theft for only working a portion of their expected working hours.

The Economics of Time Theft: Productivity, Surveillance, and Remote Work

Published on August 09, 2025

An Amazon package, which can often be returned for no cost if the customer is dissatisfied.

The Shadow Cost of Free Returns: E-Commerce and the Reverse Logistics Crisis

Published on July 29, 2025

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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