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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
The rise of remote work during the Covid pandemic led to many urban white collar workers moving to small towns.

The Economics of Remote Work Geography

Published on September 25, 2025

The sunk cost fallacy explains that, although the money spent cannot be recovered, people continue to pursue bad investments.

Subscription Creep and the Sunk Cost Fallacy

Published on September 25, 2025

A blonde and a brunette with a laptop and a phone open, showing the words "University".
Business economics Competitive markets Factors of production

Adaptive Learning as Bayesian Updating: Decision Theory in Modern Test Prep

Published on September 18, 2025

Today's digital era can result in subscription fatigue as consumers try to mentally budget their many digital subscriptions.

The Subscription Fatigue Paradox: When Too Many “Small” Payments Hurt Growth

Published on September 17, 2025

Polluting firms can purchase carbon offsets (also known as carbon credits) to reduce their environmental impact. Does it work?

Carbon Offsets and the Market for Guilt Reduction

Published on September 17, 2025

International Money Transfers: Reducing Transaction Costs and Enhancing Efficiency

International Money Transfers: Reducing Transaction Costs and Enhancing Efficiency

Published on September 16, 2025

When you listen to your favorite artist through a subscription service, does he or she get paid fairly for the work they produced?

The Streaming Royalty Puzzle: Who Gets Paid and Why

Published on September 15, 2025

How much would you be willing to pay to ensure that your identity was protected online?

The Rise of Pay-to-Verify: Monetizing Digital Identity

Published on September 15, 2025

In the near future, art generated by AI may be indistinguishable from that created by a human artist.  What then?

The Economics of Generative AI in Creative Industries

Published on September 15, 2025

Many consumers encounter dark patterns in website development that influence them to spend more than they planned.

Dark Patterns and Consumer Choice Architecture

Published on September 05, 2025

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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