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A vibrant, colorful digital wave background with text overlay reading "A Micro Model for Paid YouTube Promotion.

The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
A shirt promoting environmentalism, which is part of the ethical consumption and clean energy movements.

Green Premiums and the Price of Ethical Consumption

Published on June 20, 2025

ESPN+ is a subsidiary of Disney and can be bundled with other Disney streaming services.

Streaming Fatigue and the Fragmentation of Digital Entertainment

Published on June 20, 2025

Image of Dubai skyline with clouds hanging low.
Behavioural economics Business economics Competitive markets

Information Asymmetry and the Rise of Expat-Focused Real Estate Brokerages

Published on June 13, 2025

Customer loyalty programs often make regular customers eligible for free products after a certain amount of purchases.

The Economics of Loyalty: Points, Perks, and Predictable Behavior

Published on June 08, 2025

Remote workers are changing economic geography across the world by moving away from big cities.

Economic Geography and the Rise of Remote Work

Published on June 08, 2025

Consignment stores and online clothing resale sites are part of circular markets for used goods.

The Resale Economy: From Fast Fashion to Circular Markets

Published on June 08, 2025

A suited man with a bag on his head labeled "TAX" points towards the viewer against a mint green background.

7 Common Tax Mistakes That American Expats Make and How to Avoid Them

Published on June 02, 2025

How Much Profit Does Apple Make Per iPhone

How Much Profit Does Apple Make Per iPhone

Published on May 25, 2025

To get our entertainment today, most of us purchase subscriptions to digital streaming services.

The Subscription Boom: How Predictable Revenue Is Changing Consumer Markets

Published on May 23, 2025

NFTs of "Bored Apes" became a pop culture phenomenon in 2021, selling for many thousands of dollars.

The Rise of Digital Scarcity: Economics of NFTs and Tokenized Assets

Published on May 23, 2025

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
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Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
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As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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