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Firms want to capture your attention so they can advertise their goods and services to you, seeking more sales.

Attention Markets and the Allocation of Cognitive Scarcity

When you go online, your attention is highly coveted by advertisers. There are attention markets where firms pay considerable sums to capture consumers' attention for ads. What are the economic implications of these markets?...
4 min read
Four empty shopping trolleys lined up.
Definitions Managing the economy

Consumption Function

Published on November 05, 2024

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Definitions Behavioural economics

Expected Utility Theory

Published on October 31, 2024

A row of vending machines with an elderly person using one of the machines.
Definitions Competitive markets

Substitutes Economics

Published on October 30, 2024

An image of a blank black price tag.
Definitions Competitive markets

Price Taker

Published on October 29, 2024

An image of person counting money.
Definitions Managing the economy

Disinflation Definition

Published on October 29, 2024

A 3D visualization of a neural network or abstract brain structure made of interconnected nodes and lines.
Definitions Behavioural economics

Network Effects: A Detailed Guide

Published on October 28, 2024

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Global economics Definitions

Economic Ripple of Spanish Gold

Published on October 28, 2024

An image of different US dollar bills and coins.
Definitions Business economics

Real vs. Nominal in Economics

Published on October 25, 2024

Two mannequins displayed in a store window, with discount labels showing 30%, 50%, and 20% off.
Business economics Definitions

Penetration Pricing

Published on October 24, 2024

An image of a white bulb.
Definitions Competitive markets Factors of production

Economic Efficiency

Published on October 23, 2024

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SpaceX rocket in a large assembly hangar, showing engines and fuselage under bright industrial lighting.

Amazon vs SpaceX: Capital, Infrastructure, and the New Space Race

The $11.57 billion acquisition of Globalstar was more than just an expansion deal for Amazon — it was part of a broader investment strategy...
3 min read

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