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The ROI of Attention: A Micro Model for Paid YouTube Promotion

When musicians buy ad traffilc, they’re not just buying views—they’re buying attention. The real question is whether that attention pays bac...
3 min read
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Definitions Managing the economy

Consumption Function

Published on November 05, 2024

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Definitions Behavioural economics

Expected Utility Theory

Published on October 31, 2024

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Definitions Competitive markets

Substitutes Economics

Published on October 30, 2024

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Definitions Competitive markets

Price Taker

Published on October 29, 2024

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Definitions Managing the economy

Disinflation Definition

Published on October 29, 2024

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Definitions Behavioural economics

Network Effects: A Detailed Guide

Published on October 28, 2024

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Global economics Definitions

Economic Ripple of Spanish Gold

Published on October 28, 2024

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Definitions Business economics

Real vs. Nominal in Economics

Published on October 25, 2024

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Business economics Definitions

Penetration Pricing

Published on October 24, 2024

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Definitions Competitive markets Factors of production

Economic Efficiency

Published on October 23, 2024

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Blockchain technology allows for the permanent record of ownership of a digital asset.

The Economics of NFT Scarcity and Digital Ownership

For a few years, NFTs were all the rage and could sell for millions of dollars. What are NFTs, how did they work, and what are the economic principles behind their rise and fall in the early 2020s?...
4 min read

Recent Post

AI is a convenient tool for getting answers in common language...but are these answers accurate?
The Economics of AI Hallucinations: Information Quality as a Market Good
November 27, 2025
Digital twins and AI modeling can help companies determine exactly when maintenance should be done to maximize efficiency.
The Economics of Digital Twins and Predictive Maintenance
November 27, 2025
As AI makes fake news harder to distinguish from factual information, will consumers begin paying for verified sources?
The Economics of Deepfake Detection: Trust, Verification, and Information Markets
November 20, 2025

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