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Thousands of content creators post daily on YouTube, TikTok, and other social media sites in hopes of "going viral."

The Economics of “Going Viral”: Attention as a Scarce Resource

They say that everyone wants to be famous. Today, virtually anyone can, thanks to social media. However, there are high costs of trying to master the algorithms to create the most desirable content. What are the economic costs and benefits of trying to "go viral" online?...
4 min read
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Definitions Managing the economy

Consumption Function

Published on November 05, 2024

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Definitions Behavioural economics

Expected Utility Theory

Published on October 31, 2024

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Definitions Competitive markets

Substitutes Economics

Published on October 30, 2024

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Definitions Competitive markets

Price Taker

Published on October 29, 2024

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Definitions Managing the economy

Disinflation Definition

Published on October 29, 2024

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Definitions Behavioural economics

Network Effects: A Detailed Guide

Published on October 28, 2024

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Global economics Definitions

Economic Ripple of Spanish Gold

Published on October 28, 2024

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Definitions Business economics

Real vs. Nominal in Economics

Published on October 25, 2024

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Business economics Definitions

Penetration Pricing

Published on October 24, 2024

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Definitions Competitive markets Factors of production

Economic Efficiency

Published on October 23, 2024

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Cloud data storage has rapidly become a huge industry, with some unexpected third party costs.

Digital Hoarding: The Economics of Data Storage

Today, we generate tons of digital content that we want stored, potentially forever. As a result, companies spend big bucks to store terabytes (or even petabytes) of data in cloud storage centers. What are the costs of all this digital storage?...
5 min read

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When you listen to your favorite artist through a subscription service, does he or she get paid fairly for the work they produced?
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